Bayliner In the News

In the News

Bayliner Joins Sea Tow’s Sea Care Program - 02/23/2012

KNOXVILLE, TN (February 23, 2012) — Bayliner and Sea Tow—the world’s leading professional on-water assistance organization—announce a new partnership, with Bayliner participating in Sea Tow’s popular Sea Care program. As part of joining the Sea Care program, Bayliner will extend a complimentary 95-day Sea Tow membership to all new Bayliner boat owners. Additionally, existing Bayliner owners will be eligible for 14 months of Sea Tow membership for the price of 12 months, a special offer available through the Bayliner Owners Club. Sea Tow members enjoy a comprehensive set of services, ranging from ’round-the-clock on-water vessel assistance to the expert advice of Sea Tow’s experienced team of professional captains.

“Sea Tow is so pleased to welcome Bayliner to our Sea Care program,” said Kristen
Frohnhoefer, Sea Tow’s chief administrative officer. “Our expert Sea Tow Captains and staff stand by 24/7 and we look forward to helping make the boating experience worry-free for new Bayliner owners. Working with Bayliner will allow us to extend a special offer on Sea Tow membership to ensure that all Bayliner owners can focus on enjoying their day on the water.”

An official starting date for the new partnership will be announced soon.

About the Sea Care Program: The Sea Care program empowers boat manufacturers and dealers with the ability to provide their customers with the highest level of service after the sale by offering access to expert Sea Tow Captains who provide professional on-water assistance 24 hours a day, seven days a week. Members are automatically enrolled in the program upon delivery of their new boat. Membership includes free towing, jump starts, fuel drops, covered ungroundings, prop disentanglements, navigational assistance and more. The Sea Care program is easy to implement and the results are 100 percent trackable. Those interested in participating in the Sea Care program may submit a request to or call (800) 4-SEATOW and ask to speak with Cindy McCaffery at x3161.

About Sea Tow: Sea Tow Services International Inc. is the nation’s leading on-water assistance provider. Established in 1983 by Founder & CEO Capt. Joe Frohnhoefer, Sea Tow now serves members in more than 100 locations throughout the United States, Europe, Australia, U.S. Virgin Islands and Puerto Rico. For a full list of membership benefits, or to inquire about becoming a Sea Tow franchise owner, please visit

About Bayliner: Since 1957, countless families have found their way into boating by first boarding a Bayliner. So many have remained loyal to the brand thanks to our commitment to delivering quality, durability, performance and value. Bayliner’s broad lineup of Bowrider, Deck Boat, Cuddy and Cruiser models helps you get out on the water effortlessly, doing the things you love and creating meaningful, lasting memories.

About Brunswick Corporation: Headquartered in Lake Forest, Ill., Brunswick Corporation endeavors to instill “Genuine Ingenuity”™ in all its leading consumer brands, including Mercury and Mariner outboard engines; Mercury MerCruiser sterndrives and inboard engines; MotorGuide trolling motors; Attwood marine parts and accessories; Land ‘N’ Sea, Kellogg Marine, and Diversified Marine parts and accessories distributors; Arvor, Bayliner, Cabo Yachts, Crestliner, Cypress Cay, Harris FloteBote, Hatteras, Lowe, Lund, Meridian, Princecraft, Quicksilver, Rayglass, Sea Ray, Sealine, Suncruiser, Trophy, Uttern and Valiant boats; Life Fitness and Hammer Strength fitness equipment; Brunswick bowling centers, equipment and consumer products; Brunswick billiards tables and foosball tables. For more information, please visit